The Balloon's Big Moment

Presidential conventions are the one place the balloon industry takes center stage
Paul Ryan stands with his wife, Janna Ryan, in the balloon drop during the final day of the Republican National ConventionPhotograph by Scott Olson/Getty Images

When it comes to massive volumes of balloons falling from the sky, nothing compares with presidential nominating conventions. “They’re a beast unto themselves,” says Mark Zettler, publisher of Balloons & Parties magazine and owner of party supplier Life O’ The Party. “They’re dropping anywhere from 100,000 to 200,000 balloons.”

That makes presidential convention balloon drops more than 10 times bigger than your run-of-the-mill event. “People will never, at, you know, Murray’s birthday party, drop anything like that,” Zettler points out. “They’ll drop 50, 100, 1,000, maybe 5,000.” A few events, such as New Year’s Eve at Webster Hall in New York, do hit the 100,000-balloon mark, but those are few and far between.