Amazon Readies Kindle Fire Update to Keep Up in Tablets

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Amazon.com Inc. is readying an updated Kindle Fire tablet, seeking to revive demand for the 10-month-old device as the market crowds with competing machines from Apple Inc., Microsoft Corp. and Google Inc.

Amazon is holding an event at 10:30 a.m. today in Santa Monica, California, where it is likely to announce the newest versions of its line of Kindle e-readers and the Kindle Fire tablet, according to Anthony DiClemente, an analyst at Barclays Plc. The company said it sold out of the Kindle Fire last week.