Pursuits
Gap’s Piperlime Whips Web Into Reality With SoHo Store
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Piperlime, Gap Inc.’s online-only fashion boutique, is replicating its website in the real world with its first physical store next week as the biggest U.S. specialty-apparel company looks to spur growth in North America.
The 4,000-square foot store, set to open Sept. 6 in Manhattan’s SoHo neighborhood, is designed to evoke the 21st-century sensation of walking into Piperlime.com.