Amazon’s Zappos Combines Pinterest and E-Commerce in New Site

Amazon.com Inc.’s Zappos online store has created a service that recommends purchases based on what users post on Pinterest, a move to parlay the popularity of the social-sharing site into e-commerce sales.

The new Web page, created by a team at Zappos Labs in San Francisco, is called PinPointing and suggests Zappos products, such as shoes, dresses and swimsuits, based on Pinterest posts. Consumers can see suggestions that correlate with their own personal pins or those of other Pinterest users.