Hasbro Suffers Missed Gain as Stores Hold Back Avengers: Retail
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Kids looking to grab an Iron Man toy after being wowed by the hit “Marvel’s The Avengers” have some choices on store shelves, including leftovers from the 2010 movie “Iron Man 2.”
Stores, burned after years of slow-selling Hollywood toys, held back on orders for “Avengers” products. With the film a huge success, retailers, including Wal-Mart Stores Inc. and Toys “R” Us Inc., have been peddling old Thor hammers and Captain America action figures at or close to full price.