Ford’s European Legacy Losing to Hyundai’s Newcomer Edge: Cars

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For Anja Schlosser, Ford Motor Co.’s Fiesta and Focus didn’t stand much of a chance against the i30 from Hyundai Motor Co.

“I chose the Hyundai because it was the cheapest,” said the 31-year-old purchasing manager from Frankfurt, who was looking to replace her Fiat Punto. “And I liked the design better than Ford.”