Pursuits

Sharapova as Best-Paid Female Athlete Helps Sell Sugarpova Candy

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Maria Sharapova learned so much promoting other people’s products in her first 10 years on the WTA tour that she decided it was time to start selling her own.

Sharapova this week introduced Sugarpova, her own candy brand comprising a dozen sweet and sour flavors with names such as Sporty, Cheeky and Flirty. The line of gummies is the result of experience Sharapova gained through sponsorships with companies such as Tag Heuer, Tiffany & Co., Samsung Electronics Co. and Nike Inc., the 25-year-old tennis player said at the product’s introduction in New York.