How Nebraska Is Winning Foreign Business
Nebraska aggressively courts trade with tax breaks, “reverse trade missions,” and the Oracle of Omaha
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Jie Shi has an easy explanation for why he chose Omaha—a place many Chinese have never heard of—for the U.S. headquarters of his LED lighting company, SFT International. “This is where Warren Buffett lives,” says Shi.
The allure of Buffett, widely admired in China, isn’t the only reason Shi didn’t go to New York or Los Angeles. His decision to plant his company’s U.S. roots in the Cornhusker State last year was the result of an aggressive and novel effort begun by Nebraska Governor Dave Heineman.