Snooth Points Its Wine Algorithm at Springpad Recipes

When relaxing with a glass of Bordeaux, the last thing most people want to do is math. But for wine website Snooth there’s no more perfect pairing than a fine wine and a complex algorithm. Snooth is working with note-taking service Springpad to match the perfect wine to the recipes its customers clip for their online recipe boxes.

For those of you unfamiliar with Springpad, one of its niftiest features is the ability to “spring” culinary ideas from websites and store them as structured recipe data in your account. The advantage of that approach is that Springpad winds up with gobs of parsable data on ingredients, cooking techniques, and instructions that companies such as Snooth can act on. Every time a customer clips a recipe, Springpad relays a copy to Snooth’s servers, which then spit out detailed lists of wine recommendations that Springpad embeds at the bottom of the saved recipe.