Jaguar Turns to Playboy, New York Ice Rink for U.S. Rebound

Tata Motors Ltd.’s Jaguar brand, trying to build sales in the U.S., is starting a nine-month push that includes a partnership with Playboy magazine as it introduces all-wheel-drive versions of its XF and XJ sedans.

The company is looking to all-wheel-drive to broaden Jaguar’s appeal in cold-weather states before bringing the F-Type sports car to showrooms next year, Andy Goss, president of Jaguar Land Rover North America, said in an interview. Events to boost sales include a New York ice-rink promotion and a California party co-hosted by Playboy.