Etisalat Targets Rivals for 45% Nigeria Phone Growth
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Emirates Telecommunications Corp., the largest publicly traded company in the United Arab Emirates, is targeting subscriber growth of 45 percent in Nigeria by next year as it lures customers from its three larger rivals.
Etisalat, as the company is known, is the smallest mobile phone operator in sub-Saharan Africa’s second-biggest economy. It aims to increase its subscribers to 20 million by the end of next year from 13.8 million, Steven Evans, chief executive officer of the Nigerian unit, said in a phone interview yesterday from Lagos, the country’s commercial capital.