Facebook Testing Service to Include More Ads in News Feeds
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Facebook Inc., owner of the world’s most popular social network, is testing an advertising service that lets companies cast a wider net by placing more promotional messages in users’ News Feeds.
Under the program, companies can place ads in users’ main feeds on smartphones and personal computers even if those members or their friends haven’t signaled they like the advertiser, said Annie Ta, a spokeswoman for Facebook. Until now, these types of ads only showed up on PCs to the right of the Facebook News Feed, which displays activities by friends and companies or groups a user has “Liked.”