NBC Says Olympics Drew 219.4 Million Viewers, Topping 2008 Games
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The London Olympics drew 219.4 million U.S. viewers, overtaking the 2008 games in Beijing to become the nation’s most watched television event ever, as gold-medal performances by Americans bolstered ratings.
Total viewership topped the 215 million that tuned in to the Beijing broadcast, according to a statement yesterday from Comcast Corp.’s NBC Universal division, which cited Nielsen ratings. NBC sold about $1.25 billion in advertising, beating the $850 million for the 2008 Olympics.