Travis Kalanick on Leading Uber, a Car Service

Kalanick talks about the car service’s growth and use of data
"I'll put my scientists and our computers against a lone driver anytime" Photograph by David Black for Bloomberg Businessweek

Uber lets customers summon a ride with the press of a smartphone button. The company has contracts with independent drivers and equips each with an iPhone and software that calculates fares and the best routes. Kalanick speaks with Brad Stone about Uber’s growth and how data trumps instinct.

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