Uber lets customers summon a ride with the press of a smartphone button. The company has contracts with independent drivers and equips each with an iPhone and software that calculates fares and the best routes. Kalanick speaks with Brad Stone about Uber’s growth and how data trumps instinct.
How did you come to start a car-service company?
I live in San Francisco. It’s hard to get a ride. I wanted to push a button and get a convenient and classy ride.