The Wealth Manager for Rich Geeks

Wealthfront targets post-IPO Silicon Valley techies
Illustration by Peter Arkle

During his days as a venture capitalist, Andy Rachleff spent much of his time listening to young entrepreneurs explain why their startups were going to hit it big. Now he’s the one doing the pitching. As chief executive of Wealthfront, an online-only financial advisory firm, Rachleff has stood in front of crowds of employees at Facebook, LinkedIn, and other companies to sell his financial management services. “We add very little value, and we price accordingly,” he tells them.

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