Ron Johnson on the Progress of His J.C. Penney Remake

The chief of the department store chain gives a tour of a test store
"I thought people were just tired of coupons" Photograph by Thomas Prior for Bloomberg Businessweek

Johnson, who previously ran Apple’s stores, is sticking with his retail pricing revolution after a widespread backlash. He shows Diane Brady a mock store in Dallas.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.