Obama Courts Female Voters in Top Television Ad, Speeches
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President Barack Obama is intensifying his pitch to women in campaign commercials and speeches, an acknowledgement they constitute a majority of voters and view him more favorably than men.
Obama’s most-aired campaign ad in the past two weeks features a woman, identified as Jenni, who says “it’s a scary time to be a woman” and Republican challenger Mitt Romney is “just so out of touch” on issues including abortion and health insurance coverage for contraception.