Kazuo Hirai on Where He's Taking Sony

The new chief is focusing on restoring innovation, consolidating operations, and "getting Sony back into a growth mode"
"We need to execute with a lot faster speed" Photograph by Go Itami for Bloomberg Businessweek

Sony had posted four years of losses when Hirai became CEO in April, taking over from Sir Howard Stringer. He talks with Bryan Gruley about developing products that move customers emotionally and why making TV sets still matters.

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