Google: Central Banks' New Economic Indicator

Keyword searches offer an almost instant read on trends

Margo Sugarman spent months last year searching on Google for double ovens, low-noise mixers, and other appliances to complete her dream kitchen. Not only did those queries guide the Tel Mond (Israel) resident to the best deals for her 70,000 shekel ($17,680) renovation, they also helped the Bank of Israel, which looks to searches such as Sugarman’s to assess the state of the nation’s $243 billion economy.

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