GameStop, Without the Games

To survive, the chain turns itself into a gadget and refurbishing hub

In an effort to avoid the fate of Blockbuster, Circuit City, and others in the remainder bin of failed retailers, GameStop has embarked on a daring, if inglorious, strategy: refashioning itself from a console game purveyor into a repairer and reseller of Apple gadgets, betting that its retail visibility will prove an advantage.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.