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Brian Roberts on His Vision for Comcast

The cable giant's chief aims to stay on top of the market technologically, artistically, and financially
"I said, 'Let's go visit the set of "30 Rock" just to say, Hey, here we are and we love the show'"
"I said, 'Let's go visit the set of "30 Rock" just to say, Hey, here we are and we love the show'"Photograph by Andreas Laszlo Konrath for Bloomberg Businessweek

Comcast is a 49-year-old family company that morphed into a media behemoth with the 2011 purchase of NBCUniversal. On the eve of the Olympics, Roberts spoke with Bloomberg Businessweek Chairman Norman Pearlstine about the future of media and relations with 30 Rock.

Why should I be a Comcast subscriber, rather than just getting by with Netflix?
We provide a breadth of live and catch-up content—what we define as this season’s content, none of which is available in the Netflix rerun world. So from broadcast television to sports to news to the Grammys, the Olympics, this season’s episodes of The Voice—all of those pieces of content and thousands of hours per month are not available on Netflix. So with all the press about cord-cutting, facts would say that [Netflix] has really been more additive. There are more multichannel video subscribers today than there were a year ago. People want more control, more choice, and more personalization.