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Arkady Volozh on Yandex's Challenge to Google

Like Google, the chief of Russia's top search engine is also on the hunt for foreign markets
"We had almost no regulation. It was good, and it was bad"
"We had almost no regulation. It was good, and it was bad"Photo illustration by Francesco Nazardo for Bloomberg Businessweek

Yandex has more than 60 percent of the search market in Russia. Volozh talks with Carol Matlack about using his country’s deep pool of tech talent to probe Google’s vulnerabilities as the company moves into foreign markets.

Talk about Yandex’s expansion plans outside Russia.
Russia accounts for maybe 2 percent or 3 percent of the global Internet market. It’s growing, but it’s not even 10 percent. So we need to apply a lot of effort, almost as much effort as any international player does, but we apply it only for one small market. We realized that the experience we have here and the technologies we have could be applied elsewhere. Expanding into Turkey last year was the first time we tried to approach a real foreign market.