The Payoff From Winning an Olympic Medal

Governments are eager to reward their Olympic champions
Gold medalist Zhe Feng of China poses on the podium during the medal ceremony for the Artistic Gymnastics Men's Parallel Bars Photograph by Ronald Martinez/Getty Images

When Kellogg stamped Gabby Douglas’s hard-to-forget smile on a box of corn flakes, the company kicked off a string of endorsement deals that will likely make her millions. But even without sponsors, the 16-year-old gymnast will leave London with $50,000, which is what  pair of gold medals is worth in her home country.

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