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E-Tailor Startups Challenge Amazon in $200 Billion Market

Venture firms such as New Enterprise Associates and Accel Partners are stepping up investment in e-commerce as shoppers increasingly turn to niche websites for custom-made clothes at prices that undercut department stores.

The two firms, along with Lightspeed Venture Partners and Battery Ventures, helped online retail funding more than double last year to $328.7 million, according to the National Venture Capital Association.