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Why Apple Will Turn to Holograms

Robert Downey Jr. (as Tony Stark) uses a hologram in the 2012 film "The Avengers"
Robert Downey Jr. (as Tony Stark) uses a hologram in the 2012 film "The Avengers"Photograph by Columbia Pictures/Everett Collection

Look around your office hallway or college campus and you’ll see people holding interactive panes of glass. Smartphones and tablets, so revolutionary a few years ago, are quickly becoming commodities. Apple is now locked in a fierce patent battle with Samsung over tablet designs—a sure sign that, whoever is right, touchscreens are converging into gadgets that look like everything else.

So as Apple prepares to launch its next iPhone in September, with a slightly bigger screen, here is a prediction—Apple devices will soon project holograms like you’ve never seen. This is not mere speculation, but insight based on Apple’s patents, recent acquisitions, and the business imperative to do something to break free of the tablet clutter.