Facebook Unveils Mobile-Ad Service Aimed at Increasing Sales
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Facebook Inc., owner of the top social-networking service, unveiled a tool that helps developers advertise their wares, adding to services aimed at boosting sales from people who socialize using smartphones and tablets.
The service helps game makers and other software developers encourage users to install applications on their mobile devices, Menlo Park, California-based Facebook said yesterday on a blog. The mobile-ad service is also designed to help app developers measure the effectiveness of their ads.