A Day In The Life: Assistant Brand Manager

Photograph by Al Behrman/AP Photo

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By Victoria Blackburne-Daniell

August 7, 2012 at 3:06 PM UTC

This article is for subscribers only.

“A Day In The Life” is an ongoing series that highlights popular post-MBA job functions, as seen through the eyes of the recent grads in the positions.

P&G's Isaac Santos

What does an assistant brand manager do with his time, especially when the brands of his company service more than 4 billion people? To find out, Bloomberg Businessweek‘s Victoria Black spoke to Isaac Santos, a 2011 MBA graduate from Emory University’s Goizueta Business School, who holds that position at Procter & Gamble’s headquarters in Cincinnati, focused specifically on the company’s Old Spice brand.