It seems like an odd choice to leave the world’s most successful technology company for one that appears lost in the woods. But that is exactly what Jim Keller has done. The chip design guru has left Apple for Advanced Micro Devices.
At Apple, Keller served as a director in the platform architecture group with a focus on mobile products. When translated, this means Keller led much of the work around Apple’s custom chips that go into iPhones, iPads, and iPods. The most famous of these chips are the A4 and A5, which have added zip to Apple’s products while keeping power consumption pretty low. At AMD, Keller will become chief architect of the company’s chip designs. In this role, Keller will work on products that range from the data center to the PC to the mobile world.