GM Said to Oust Marketing Chief Over Manchester United Contract
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General Motors Co. ousted Joel Ewanick, the high-profile marketing chief brought in to change the automaker’s image, after company officials questioned the propriety of a deal he negotiated to sponsor the Manchester United soccer team, people familiar with the matter said.
GM agreed to pay more than 25 million pounds ($39 million) per year for seven years to put its Chevrolet brand on the team’s jerseys, according to the people, who asked not to be identified because the matter is private. That’s 25 percent more than current sponsor Aon Corp. pays. Terms weren’t disclosed in company statements.