Gap's Athleta Looks a Lot Like Lululemon
Last month, Lululemon Athletica opened a store in Durham, N.C. Three weeks later, Athleta, Gap’s answer to Lululemon, opened its own shop in the same mall. The pattern—Lululemon store opens, Athleta pops up nearby—is happening across the U.S. as Gap mounts the most potent threat so far to the Vancouver-based yoga powerhouse.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.