TV Ad Makers Earn More Super-PAC Millions for Less Work

Republican media strategist Fred Davis last year found that creating ads for Jon Huntsman’s presidential primary bid was a lot different on the inside than on the outside.

Like most campaigns, policy decisions and proposed commercials were reviewed by the candidate, staff members, a kitchen cabinet of advisers and sometimes family members. For the Huntsman effort, money also was always tight and “coming in little, tiny $2,500 clips,” Davis said, referring to the federal limit on individual donations to candidates.