Loblaw Takes Retail Fight to U.S. With Joe Fresh Bet
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Loblaw Companies Ltd. is stepping up its battle with Wal-Mart Stores Inc. and Target Corp., this time on the retail giants’ home turf with plans to sell its Joe Fresh clothing label at 700 locations across the U.S.
Canada’s largest grocer will open Joe Fresh outlets inside JC Penney Co. Inc. department stores, expanding the clothing label’s U.S. presence from six stand alone stores in New York and New Jersey by spring 2013.