Chasing Facebook's Next Billion Users

Under pressure from investors, Zuckerberg needs continued momentum from his growth team
Naomi Gleit: "My job has been, over the years, to remove barriers that are preventing people from joining Facebook" Photograph by Tyler Gourley for Bloomberg Businessweek

Later this year, Facebook will hit the 1 billion user mark. To casual observers, the spread of Mark Zuckerberg’s social network site across continents appears effortless. Yet for the past five years, the company has relied on a dedicated team charged with bringing new members into Facebook and getting them hooked. A kind of special-ops unit with influence over nearly every area of Facebook’s business, this growth squad has swelled to 150 people, from a founding group of five.

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