Deals
DreamWorks Animation Seeks Magic Kingdom Beyond Moviemaking
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Jeffrey Katzenberg, with deals that give him new characters, a theme park and a footprint in China, is signaling DreamWorks Animation SKG Inc. plans to expand beyond 3-D movies and home video.
Katzenberg yesterday announced the acquisition of Classic Media, owner of rights to cartoon characters Casper the friendly ghost, Rocky the flying squirrel and his pal, Bullwinkle the moose. The accord follows a deal to create an indoor theme park at the Meadowlands in New Jersey and one to develop animation, parks and live entertainment in China.