The Rothschild Empire Anoints an Heir

Alexandre, son of David, is positioned to run the newly consolidated family bank
A portrait of grandfather Guy de Rothschild hangs in Alexandre's office Photograph by Balint Porneczi/Bloomberg

Alexandre de Rothschild says his father always told him to “do what you want—if you want to play tennis, go ahead.” Alexandre, now 32, did not devote his life to perfecting his serve, breeding horses, or the other pursuits one might imagine are available to a scion of the world’s biggest family-owned bank. Instead, he took jobs at other financial firms before joining the family business four years ago, becoming the seventh generation of a banking dynasty that can be traced to the 18th century.

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