How to Write a Bestselling Business Book

The seven habits of highly prolific self-promoters
A genre of forest destroyers: 11,000 new business books are published every year Illustration by Kyle Platts

“I don’t read business books,” says Nassim Nicholas Taleb, author of The Black Swan, a business book that spent 36 weeks on the New York Times bestseller list. “And I almost never talk to anyone who reads them.” He isn’t alone in his disdain. “I usually tell people not to read business books at all,” says Bob MacDonald, who’s written several popular business titles such as Cheat to Win and Beat the System. “They’re just ego trips. You’re not going to learn anything.”

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