P&G Said to Seek Advisers to Help on Ackman Amid Pressure

Procter & Gamble Co. has spoken to financial and communications advisers to help manage an activist investor as demands grow to jettison executives or assets, said people familiar with the matter.

P&G may hire both an external public-relations firm and banks in coming days, said one of the people, who asked not to be identified because the discussions are private. The Cincinnati-based company has typically used Goldman Sachs Group Inc. and Morgan Stanley as advisers on deals.