Media Company MP & Silva Puts Sports on YouTube With Rightster
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MP & Silva, an owner of media rights for English Premier League soccer and French Open tennis, said online video programmer Rightster Ltd. will distribute its content on YouTube, news sites and tablets.
The deal will include the creation of MP & Silva YouTube channels, integrated betting rights services for bookmakers, as well as online video and streaming to news sites and Web-enabled televisions, MP & Silva Chief Executive Officer Andrea Radrizzani said in an interview.