DirecTV to Add Disney Junior Channel After Losing SpongeBob
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DirecTV’s 20 million customers, following the loss of Nickelodeon kids’ programming because of the satellite-TV provider’s dispute with Viacom Inc., will begin receiving the 24-hour Disney Junior channel tomorrow.
Disney Junior, created by Walt Disney Co. to target viewers ages 2 to 7, will be permanently added to DirecTV’s lineup as a basic channel, according to a statement today from the companies. Disney Junior began last year as a daytime programming block within the Disney Channel, before becoming its own 24-hour station this year.