Insight and analysis of top stories from our award winning magazine "Bloomberg Businessweek".
On this week's episode of Idea Generation, actress, entrepreneur and activist Gabrielle Union takes us on a journey from her early days as a struggling actor in Los Angeles, to becoming a blockbuster movie star, film producer and author. All the while, she was building a portfolio of her own brands and being present for her family.
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China Stocks Hope, Cheap Singapore Flats: Saturday Asia Briefing
Ukraine Economy Contracts Less Than Expected Despite Attacks
Canada Suffers Minor Job Losses, Snapping Eight-Month Streak
Fed Seen Ending Its 15-Month Hiking Campaign in Economist Survey
Beyond Meat Is Set Up for Short Squeeze After Stock Surges 20%
Nightcap Buys British Cocktail Bar Chain Dirty Martini
OpenAI’s CEO Calls on China to Help Shape AI Safety Guidelines
Tesla’s Record Run Drives Nearly $200 Billion Jump in Value
Nordic Capital Pursues Temenos as Other Suitors Drop
Starmer Sacrifices Key Proposal to Protect His Path to Victory
Four Children Lost in Colombian Jungle After Plane Crash Are Alive
Why Billionaires Are Circling Debt-Laden French Grocer Casino
US Housing Market Is Missing 320,000 Affordable Homes
Trump Suit Against Niece Over NY Times Story Advances: Judge
Two of Paul Newman’s Daytona Rolexes Sell for More Than $1 Million
Smoky Orange Haze Amplifies Focus on Ventilation
Hedge Funds Meet Their #MeToo Moment
The Next Presidency Hinges on Trump's Court Case
The Netflix Effect Chills Foreign Content Creators
Payrolls, Prices, Productivity and Profits Hold the Answer to the Puzzling US Economy
Will Argentina Ditch the Peso for the Dollar?
Sunak Urged to Publish UK Report on Abuse of LGBTQ Soldiers
Dimon Sought for Fresh Deposition in JPMorgan Epstein Suit
After Lobbying Crush, Biden Set to Boost Biodiesel in Nation’s Fuel
What East Coast Cities Can Learn About Wildfire Policies From the West
NYC Pays Over $300 a Night for Budget Hotel Rooms for Migrants
Connecticut May Ban Collection Tactic Used in Cash-Advance Loans
Deep Drought Punishes Latin American Clean Water Pioneer
Robinhood Removes 3 Crypto Tokens Following Regulatory Crackdown
Coinbase Suit May Finally Send Crypto Debate to US Supreme Court
A New Crypto Banking System Arises Under the Shadow of a Regulatory Crackdown
On June 18, Microsoft beckoned 200 or so members of the media to a grimy, industrial part of Hollywood for what it described as a can’t-miss affair. Dutiful reporters met at the appointed hour—3:30 p.m.—at a film and art studio Microsoft had rented out and emptied for the day. While beads of sweat formed on the foreheads of the people waiting to get in, aspiring actresses walked by in tight jeans and high heels on their way to a T-Mobile commercial casting call at the building next door.
Microsoft usually begs for attention. On this day, it played the cool maestro. In fact, the company played the Apple role, using pomp, circumstance, and constructed anticipation to make us believe that something really fantastic would appear. Perhaps the whole thing worked: Something that did seem rather fantastic arrived at about 4:20 p.m. It was the Surface tablet—a computer that had all its software and hardware made by Microsoft. In that moment, Microsoft became not just a competitor to Apple but also a rival to such longtime PC manufacturing partners as Hewlett-Packard, Dell, and Acer (2353:TT).