Why Microsoft's Surface Tablet Shames the PC Industry

Microsoft’s Surface indicts an industry unable to match the iPad
Chief Executive Officer Steve Ballmer unveils Surface, Microsoft's new family of PC tablets for Windows Photograph by Rene Macura/AP Images for Microsoft

On June 18, Microsoft beckoned 200 or so members of the media to a grimy, industrial part of Hollywood for what it described as a can’t-miss affair. Dutiful reporters met at the appointed hour—3:30 p.m.—at a film and art studio Microsoft had rented out and emptied for the day. While beads of sweat formed on the foreheads of the people waiting to get in, aspiring actresses walked by in tight jeans and high heels on their way to a T-Mobile commercial casting call at the building next door.

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