Shazam's TV Strategy

An audio-matching startup wants users to “Shazam” ads and shows
Andrew Fisher, chief executive officer of Shazam Entertainment Photograph by David Paul Morris/Bloomberg

Shazam seemed like magic when it debuted in 2008 on the iPhone. The app can identify nearly any song playing on the radio, even over the din of a coffee shop. It’s been downloaded more than 200 million times and become modestly successful; by steering buyers to iTunes and other music services, it generated about $24 million in revenue for the 12 months ending June 2011, the most recent figures available.

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