Porsche Has an Identity Crisis Amid Its SUV Success
Last month, Porsche Chief Executive Officer Matthias Müller attended the Gaisberg classic-car race in the alpine countryside near Salzburg to schmooze with collectors of legendary sports cars like the Mercedes-Benz 300 SL gull-wing, the Alfa Romeo Spider, and the Ferrari Dino. His unspoken message: The Porsche brand still belongs in that elite company, even if its lineup is increasingly dominated by sport-utility vehicles popular with affluent suburban moms.
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