Skip to content
Subscriber Only

Micron’s Elpida Purchase Sets Up Samsung Challenge

Micron Technology Inc.’s 200 billion yen ($2.5 billion) purchase of bankrupt Japanese chipmaker Elpida Memory Inc. will give the U.S. company a stronger foundation to challenge Samsung Electronics Co. in the market for memory used in computers and mobile devices.

“We can see so many synergies and so many opportunities to really become a much stronger competitor in the memory space,” Chief Executive Officer Mark Durcan said in a Bloomberg Television interview today. “While we’re not quite as big as Samsung, we are now, or will be on the close of this transaction, the clear No. 2 in the memory industry.”