Why MBAs, and B-Schools, Need to Embrace Failure

Robert C. Goizueta, chairman and CEO of Coca-Cola, left, toasts cans of New Coke with Coca-Cola President Donald R. Keough, in 1985 Photograph by AP Photo
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A guest post from Matt Symonds, chief editor of MBA50.com, a website dedicated to the world’s outstanding business schools. He is also founder and former director of the QS World MBA Tour and co-author of ABC of Getting the MBA Admissions Edge.

A recent article in the U.K.’s Guardian newspaper introduced me to what may be one of the most fascinating museums on the planet. Located in Ann Arbor, Mich., the facility run by GfK Custom Research goes under the informal name of the “Museum of Failed Products” and is a massive storehouse devoted to just that—products that some developer thought were going to change the world but ended up in the trash can.