Why MBAs, and B-Schools, Need to Embrace Failure

Robert C. Goizueta, chairman and CEO of Coca-Cola, left, toasts cans of New Coke with Coca-Cola President Donald R. Keough, in 1985 Photograph by AP Photo

A guest post from Matt Symonds, chief editor of MBA50.com, a website dedicated to the world’s outstanding business schools. He is also founder and former director of the QS World MBA Tour and co-author of ABC of Getting the MBA Admissions Edge.

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