Lynas CEO Finds Social Media Hobbles Rare-Earths Plans
This article is for subscribers only.
Lynas Corp. Chief Executive Officer Nicholas Curtis said he underestimated the power of Facebook and Twitter when his mining company decided to build the world’s biggest rare-earths plant in Malaysia.
Lynas is now counting the cost as thousands of tons of unprocessed raw materials pile up at its Mount Weld mine in Western Australia while it waits for a promised refining permit. Local residents, worried about possible contamination from the Pahang plant, have used new media to rally local and foreign opposition to the facility.