Bollore Says Paris Liable for Costs to Rename Car-Sharing Plan

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Bollore SA, an investment company controlled by French billionaire Vincent Bollore, said the city of Paris is contractually responsible for any costs to change the name of the Autolib’ car-sharing program it runs.

The company may not be able to use the Autolib’ brand after a decision by the Paris Court of Appeal, Puteaux-based Bollore wrote in an e-mailed statement today. The city of Paris picked the name and granted it to Bollore, and therefore must bear the financial consequences of renaming, the company said.