The Lucrative Business of Fake, Life-Size Dinosaurs

Baryonyx, one of 31 animatronic dinosaurs on display at Field Station: Dinosaurs, a new, 20-acre outdoor educational theme park in Secaucus, New Jersey Photograph by Brian Finke for Bloomberg Businessweek

Last month, Guy Gsell had one of the happiest experiences of his life. From the 86th-floor observation deck of the Empire State Building, he dropped 50¢ into the coin-operated binoculars; trained them west toward Snake Hill, a 200-million-year-old volcanic outcrop in Secaucus, N.J.; and saw the world’s largest animatronic dinosaur.

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