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The Book-Burning Campaign That Saved a Public Library

A social media hoax outwitted an anti-tax group and galvanized voters in Troy, Michigan.
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Courtesy of the Leo Burnett agency

Another day, another strange saga from the small city of Troy, Michigan. Late last year local officials turned down $8.5 million in free federal money for a transit center. (City council members eventually approved a scaled-back project.) Weeks later news emerged that the city's tea party mayor, Janice Daniels, made an anti-gay comment in public, again.

Now we learn that it took a book-burning campaign to save the city's library. Well, kind of.