ServiceNow Advances in Debut After $210 Million IPO

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ServiceNow Inc., the first technology company taken public by Morgan Stanley since Facebook Inc., climbed 37 percent in its debut after raising $210 million, pricing the shares above the planned range.

The shares advanced to $24.60 at the close in New York, after earlier rising as high as $24.75. ServiceNow sold 11.65 million shares at $18 each in its initial public offering, according to a statement yesterday. The company and its founder had offered them at $15 to $17 each.