High Earners Take a Break From Shopping

They’re well off but not rich, and they’re easily spooked
Data: Unity Marketing, U.S. Census

For Mac McKay, 2012 was going to be the year he started splurging again. After sales at his flower shop in Arlington, Va., rebounded, the 62-year-old planned to take his first vacation since the recession and start a $30,000 kitchen renovation. Those plans are now dead. “We’ve cut back on a lot of things we used to do,” says McKay, who watched revenue at Garden City Florist sink 15 percent this year. “You can see people tightening. They were more free with their money last year.”

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